Graphical Banner
What Are They?
People always say a picture is worth more than a thousand words. This is why advertisers might want to consider using graphical banners. Graphical banners have to be eye-catching enough to draw the attention of the visitors. It is up to the advertisers to display what they would like within the graphical space including logos and photos in various sizes.
Why Should I Use This Format?
These ads complement the publisher pages aesthetically and blend in contextually. Graphical ads allow you to say catch people's attention in pictures and boast a higher viewer retention rate than radio or television.
Pop-Unders
What Are They?
Pop-unders are a form of online advertising on the Internet which emerged from the concept of pop-ups. When a user visits a website with pop-under advertisements, the pop-under will open up in a new browser window hidden under the user's current browser. When the user closes their current browser then they will noticed the pop-under advertisement making them less intrusive, more acceptable to users and will not take visitors away from the publisher's website.
Why Should I Use This Format?
This form of advertising is mostly acceptable by all advertisers, publishers and users as they are less intrusive and do not interrupt the user immediately nor take the user away from the publisher site. It gives advertisers a good opportunity to brand their product as well as giving the users sufficient product information. It can also provide advertisers with no creatives to use any page within their website as a pop-under advertisement.
Interstitial Ads
What Are They?
An interstitial ad (inter-ad) is an advertising page that is inserted in the normal flow of editorial content structure on a website for the purpose of advertising or promotion. Interstitial messages, like TV commercials, make viewers a captive of the message.
Why Should I Use This Format?
Interstitial ads are useful as they expose visitors to a site a full 5 seconds to a separate window dedicated to an advertiser's page before moving on through the site. This gives advertisers a chance to show as much information as they can, without intruding on the webspace of a Publisher.
Inline Text Links
What Are They?
Inline text links are ads that appear as a brief text description in boxes with clear call-to-actions, prompting users to learn more information from partners' websites. These ads only appear when the mouse pointer is moved over certain words and is perfectly relevant to the content.
Why Should I Use This Format?
Inline text links are great when you want to save valuable space on your Web pages, they are also similar to newspaper headlines that raise interest for a distinctive topic. With the possibility of frequent format changes, very few restrictions and no spending for the development of graphical ad formats, inline text links are a pure, yet effective option to advertise across the Internet.
Text Banners
What Are They?
In the early days of the Web, everything was text – there were no graphics. While the Web has become more and more graphical, the latest trend in advertising is to take a step backwards to simple text ads.
Many sites offer text ads, which typically consist of one or two lines of text and a link. Users seem more likely to click on these ads and when they appear within content rather than at the top of the page in a banner-sized box, they do even better.
Why Should I Use This Format?
As the workhorse of web advertising, text ads come in different colors and sizes, including leaderboards, skyscrapers and all industry standard sizes. These ads allow you to present your message quickly and effectively. The advertiser's message is always shown on the page.